Will’s Wax
Built around locally sourced beeswax from a family-owned apiary, Will's Wax combines traditional craftsmanship with a distinctive visual identity. The custom bee mark incorporates Will's signature handlebar mustache, creating a memorable brand asset rooted in the founder's personality. Paired with vintage-inspired typography and packaging, the identity positions the product as a premium, small-batch grooming wax with authentic local origins. The cheeky branding was designed to create a buzz from the hipster hive.
