Randolph Rentals | Property Management
The main Randolph Rentals mark turns a keyhole into an abstract “R.” Subtle, as not to beat you over the head with it. The secondary logo is still one of my favorites to this day. Two back-to-back R’s creating two distinct house shapes in the negative space, stacked on top of each other to represent growth and property management (because everything has deep meaning in design rationale).
The identity expanded well beyond the logo itself, with primary and secondary marks, horizontal and vertical versions, a wordmark, icon, favicon, OG image, patterns, and a full set of supporting brand assets.
I also created campaign concepts around the identity, including “Need Some R&R?”, “Your keys are inside.”, and “Opportunity is knocking. We have the keys.”
Not bad for “just needing a logo".
