Frigid Koyote Shave Ice | Snow Cone Business
The owner of a new shaved ice business in Phoenix came to me with a rough sketch and a fun idea already in place. I brought the concept to life with the Frigid Koyote mascot leaning against a snowcapped saguaro cactus, then expanded the identity into multiple logo variations.
From the full lock-up seen here, down to the FK logomark for the favicon on their website, to trailer graphics, and complete marketing campaigns like 'Dessert for the Desert', the branding took a holistically playful approach that resonated with their target audience.
