This started as an unsolicited logo I did for my good buddy Gabe Laske, who’s an up-and-coming professional golfer. Originally meant to be just his initials, as I was doing some letter exploration with the G and L, I quickly realized the versatility of the initials for other golf-related terms, or brand names, and my marketing brain kicked in and went haywire on some mockups to help present the idea. 

I’ve always been a fan of logos that utilize negative space so I’m really proud of how this mark turned out. Even if GOLO Co. never comes to fruition, my guy Gabe Laske (esoterically known as Lucky Laske) will always have a fresh mark to use for his personal branding.