WILL’S WAX
Another unsolicited logo I did for a friend as a branding exercise. Will’s father owns an apiary (a bunch of bee hives) and he’s found numerous uses for the wax he curates from the bees. As far as how I envisioned how the brand should feel, I wanted to reflect some of Will’s greatest attributes, like his quintessential handlebar mustache and his propensity towards oats and IPAs.
